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PRESS RELEASES/ARTICLES
As most people know who are keeping their eyes open, the nature of the entire world of advertising and public relations has changed with the growth of New Media. New Media consists of many elements and operations- websites dedicated to specific niches, social networks, blogs, newsletters, RSS feeds, pay-per-click advertising, non-Spam, double-opt-in bulk mailing, use of forum, search engine optimization.
The idea is to use the Internet, not as a subsidiary tool as in the past, but as a way of networking between various groups of interested parties- whether these be a group of buyers, organizations, hobbyists, fans, news hounds, etc. All these groups and many more may use articles and press releases to get out their message. And that message may include solicitation of hard copy magazines, newspapers, radio and television, factors that have hardly disappeared as major components in the media mix.
So, with Old Media and New Media needs in mind, the art of writing and distribution of articles and press releases has somewhat changed. We are not just talking about Search Engine Optimization, the insertion and distribution of selected keywords in these products, but having an awareness of the specific media targeted and the ramifications of the products in terms of sales, audience outreach and media pick up.
As most people know who are keeping their eyes open, the nature of the entire world of advertising and public relations has changed with the growth of New Media. New Media consists of many elements and operations- websites dedicated to specific niches, social networks, blogs, newsletters, RSS feeds, pay-per-click advertising, non-Spam, double-opt-in bulk mailing, use of forum, search engine optimization.
The idea is to use the Internet, not as a subsidiary tool as in the past, but as a way of networking between various groups of interested parties- whether these be a group of buyers, organizations, hobbyists, fans, news hounds, etc. All these groups and many more may use articles and press releases to get out their message. And that message may include solicitation of hard copy magazines, newspapers, radio and television, factors that have hardly disappeared as major components in the media mix.
So, with Old Media and New Media needs in mind, the art of writing and distribution of articles and press releases has somewhat changed. We are not just talking about Search Engine Optimization, the insertion and distribution of selected keywords in these products, but having an awareness of the specific media targeted and the ramifications of the products in terms of sales, audience outreach and media pick up.
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